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5 ways to make a brilliant first impression

What kind of impression do you make?

Do people remember you, and want to connect with you?

Or will your business card become just a piece of clutter?

Your influence as a professional will be measured according to your ability to get others to listen and take action.

It can be awkward to introduce yourself at a networking event. Yet these face-to-face moments give you an extraordinary opportunity to grow your professional sphere, expand your knowledge, and tap into emerging trends that directly affect you and your company.

Influence begins with your ability to introduce yourself.

At a conference, a fascinating conversation is one that bypasses the usual superficial pleasantries, and instead gets to a stimulating conversation in which both sides deliver real value.

Start with understanding the people around you, and how the world sees you.

5 ways to make a brilliant first impression

When you can be authentic and confident in your introductions, you’re more likely to make a positive impression. Here are 5 tips:

1. Find one way to ADD VALUE to the conversation.

What problem is your listener facing, and how can you help them overcome it?

From the moment you meet someone, be asking yourself: “How can I add value for this person?” You want your listener to come away from the conversation feeling good about their investment of time and energy.

What can you contribute to the discussion? For example: Has your team recently learned a new way to connect via conference call, or in attracting new customers?

The key here is to add value to every interaction, so that you’re not just taking up space.

2. Ask real questions.

When it comes to first impressions, questions matter more than answers.

You don’t have to be witty or spontaneous to ask great questions. You do have to listen, and be ready to ask real questions.

Examples of real questions:

  • “What has been the most successful new business practice you’ve tried in the past year?”
  • “What’s the main thing you want to get out of this event?”
  • “What is stressing out your team these days?”

The goal is to get away from trite topics, and find places where you can connect and learn from each other. The less trite, the better. (Sure, you can ask someone where they’re from. But questions about geography rarely get you very far.)

If your colleague is effortlessly engaged, you will be memorable, opening the door to new business, collaboration or referral opportunities down the road.

3. Find out how the world sees YOU.

How is your personality most likely to impress and influence others? Your personality already has certain patterns of communication, and these shape how people perceive you.

(If you and your team haven’t taken the Fascination Advantage® assessment, this report will reveal what type of impression you’re making, and how others perceive your communication.

Once you know what makes you valuable to others, you’re more authentic and confident, and more likely to make a positive impression. It all begins with understanding how the word sees you, at your best.

4. Consider what people will ALREADY be thinking and talking about.

Find out what’s on someone’s mind, and it’ll be easier to be remembered by them.

It’s much easier to immediately connect with someone if you already know what they are already pondering, struggling with, or excited about.

What will be on your listener’s mind, and how can you become part of their current mindset? What will people be buzzing about? Is there an industry-wide disruption happening in your space? For instance, many real estate agents are concerned about the trend of clients shopping for homes online. Financial advisors feel jittery about the fiduciary rule changes coming from the Department of Labor.

Before you get ready to meet a group of people, spend just a moment to consider what will already be on everyone’s mind. That helps you get in sync.

5. Commit to a strong start.

Sometimes, it feels effortful to start a conversation. That’s why people don’t make eye contact, and instead keep scanning the room. Or they give a half-hearted greeting, waiting for the other person to do all the work.

Here’s the problem with that approach: Today, the average attention span is about nine seconds. Every time you introduce yourself, you have about nine seconds to engage your listener.

When it comes to first impressions, a weak start leads to a weak impression.

The first moments of an interaction offer your window of opportunity for connection. If you earn your listener’s interest during those nine seconds, people will be more likely to engage further. If you fail to add some sort of value in that golden window, they’re less likely to listen to what you say, let alone remember you.

Those first nine seconds are worth a little focus and energy, don’t you think?

The purpose of a conversation is not to kill time, but to grow a connection.

As you stand in the registration line, or wait for the next speaker to begin, and you strike up a conversation with the person next to you, how can you turn a random chat into a meaningful interaction? Make the moments matter.


Now, here’s my question to you:

How do YOU introduce yourself? Do you have a question, or ice-breaker? Tell me, in the comments below!



World-class branding expert Sally Hogshead discovered a new way to measure how people perceive your communication, through the Fascination Personality Test. Before researching the science of fascination, Sally rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers.

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