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Now, these are still useful tactics, but when everyone’s scrolling on their phones and newsfeeds in their spare time (which is, a lot of the time), why not target these people directly?
 
Again, people who rated higher on empathy showed greater vicarious embarrassment. They also showed higher levels of activation in a brain region called the anterior insula, which is the part of a brain involved in processing the unpleasant emotions associated with pain (as opposed to the location or type of pain)