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CELEBRITY ENDORSEMENT/MARKETING From Tweeterest Digital Entertainment

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Tweeterest Digital ENTERTAINMENT LTD. Is a celebrity based Management and Consultancy company, We provide multipurpose platforms for developing and already made talents making them into inspirational brand profiles also providing innovative entertainment to organizations and individuals desiring to increase customer appeal to their brands and services, we specialize in implementing successful awareness and marketing campaigns. We utilize our relationships with affiliates and partners to influence business strategies resulting in break through solutions, we combine strategic planning and creativity in more ways than one.

we are on various entertainment platforms we OWN .




We service people with talents/ skills i.e. artists, record producers, songwriters, musicians, Sport stars, movie stars, event organizers and more. We as Agents/ Managers have. the most interaction with the artist and are generally the most important persons in the artist's life. We are involved in planning, coordinating and organizing the career of the artist. We are also involved in counseling and advising the artist on all matters related to their careers. We research the entertainment industry and know all about Leveraging on every deliverable. We have and still work with the best of the best in the field.

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We help you STAND OUT from the crowd

A celebrity’s involvement can range from an explicit to an implicit endorsement of a product or service. Some celebrity marketing campaigns try to suggest that the star uses the product personally and enjoys it. Others simply involve the celebrity in the image of the brand, relying on the celebrity’s reputation rather than their outright endorsement to market a product.

Celebrity marketing has been used across all mediums. Print, television, radio, film and various forms of new media have all been effective outlets for celebrity endorsed products. The key is to match the right celebrity with the right product and place them both in the right ad campaign. If the combination is done well, it can lead to huge profits and an immediate change in the public perception of a company.


Celebrity marketing is a tactic featuring a famous person to offer an endorsement of a product or service. This famous person might be an actor, musician, athlete, ex-politician or a cartoon character. They do not need to be international superstars; they only need to be familiar to the target audience.

Why celebrity marketing:

Celebrity marketing can be a viable advertising strategy for companies both large and small and across all industries. Up to 15% of all advertisements that run in the world today feature a celebrity endorser.

Companies hoping to work with a celebrity endorser must balance risk and reward, both of which can be significant, they must also be willing to pay a premium price for their services.

There are several reasons your company might choose to use a celebrity marketing strategy. A new product/ service like the one in question can easily be introduced to consumers since they will feel familiar and comfortable with the famous faces of 2BABA & MR IBU endorsing it. A celebrity marketing strategy might also simply be a way to associate a well-known product with a famous person. A successful, established brand like Pepsi frequently uses celebrity marketers to help associate their soda with young, attractive, and fun people


Innocent Ujah Idibia was born in Jos, Plateau State, Nigeria, better known by his stage name 2face Idibia, he is a Nigerian singer, songwriter and record producer who has won several awards in music and entertainment. He is one of the most decorated and successful hip pop artist not just in Nigeria but in Africa having consistently been ranked as one of the best African Musicians of all-time. He is loved by all.

Some of the awards won by 2Face include BET Awards for the best international Act: Africa in 2011 and other numerous Awards. In Feb 2017, he stared up a nationwide protest which because of his influence made different states join him in the protest.


He came into limelight in 2004 in one of the movies he was featured titled “MR IBU” which actually gave him the popular nick name: MR IBU because of his funny role as a father of a troublesome kid. Before then he has shown in lots of very popular movies in the 90’s and since then he has remained consistent in the movie industry.

According to him, he had to trek from Ajao Estate to Festac Lagos state for Auditions and rehearsals on daily basis before he broke out.

He has acted in more than 200 movies including Mr.Ibu (2004), Mr.Ibu in London (2004), Police Recruit (2003), 9 Wives (2005), Ibu in Prison (2006) and Keziah (2007) to mention a few.

Famous people have always made excellent salesmen. Presenting a familiar face is one of the fastest and easiest ways for companies to create brand associations in the minds of consumers. When a widely-loved actor or a heroic music figure endorses a product, that product gains immediate credibility

Why this acts?:

Marketers use the acronym FRED to evaluate the strengths and weaknesses of potential marketing campaigns. The same tools are used to evaluate celebrity spokesmen. Here is how it works.

Familiarity – The more familiar a celebrity is to the widest possible segment of the population, the more affective their ads will be. Relatively unknown celebrities are only used to market niche products and speak to very specific demographics.

Relevance – Marketers strive to create the greatest fit between a product and its celebrity endorser. The celebrity chosen must be seen in the eyes of the public as linked to the product they endorse. The greater the link, the more customers will trust the message being delivered.

Esteem – The more esteem that a celebrity endorser has, the more that esteem will transfer over to the product they are endorsing. Celebrity marketing is about associating a famous person's reputation with a product. The better their reputation, the better the product appears.

Differentiation – The advertising market is fierce and it can be difficult to differentiate similar products from each other. Advertisers are always trying to find a message or an image that makes their product seem unique when compared to competitors. Having an esoteric or unexpected celebrity spokesman can be a great way to stand out from the crowd.

Merchandise/give aways;

Gifting suites at events attended by celebrities – these gifting suites are often organized by PR or gifting companies and you have a ‘booth’ at the event or place your products merchandise in attendee gift bags. These often require hefty fees to participate and anyone who walks into the gifting suite can pick up a free sample of your product merchandise and flyers. The advantage is that you can often get a photo of a celebrity holding or using your product.

The key to a successful celebrity marketing campaign lies in connecting 2BABA & MR IBU with the anticipated product and services, 2BABA & MR IBU are credible endorsers as together they appeal to all demography.

The credibility of both celebrities, breaks down into three categories: expertise, trustworthiness and attractiveness

A successful celebrity endorser must be seen as an expert in the industry they represent

They must also be considered trustworthy to the demographic being marketed to. Finally, they must be considered attractive to the target demographic. This is more than just physical attractiveness. This extends to respect for their celebrity achievements and their public character.

Since our celebrities have been chosen, the logistical details to work out is the next steps. It is important that the terms of a contract are clearly spelled out to protect the interests of both the endorser and the advertiser. The length of the endorsement deal needs to be established and any special conditions that apply to either party need to be agreed upon. As soon as all of this is catered to, an endorsement deal will be signed and marketing commences.

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The match up hypothesis provides a good foundation for determining the effectiveness of using celebrities in advertisements, but there are many other predictors of successful endorsement efforts.

Endorsements as a marketing strategy to communicate YOUR BRAND AND PRODUCT merits.

However, for a company like yours, endorsement has recently according to studies proved to be one of the most efficient ways of product marketing. It has been claimed that advertisements with endorsers are a ubiquitous feature of modern marketing and an effective form of persuasive communication.

Identifiable people (e.g. celebrities), are the favorite among advertising agencies and companies looking at increasing customer appeal to their brand and services.

Celebrities are able to offer a range of personality and lifestyle meanings that the anonymous person cannot provide and these meanings may be generated by various political, social, entertainment, military or athletic achievements and could be transferred to the product. Film, sports stars, fashion models or other celebrities tend to be used because they are able to penetrate the commercial clutter of advertising and seize consumer attention reminding us that the real prize is the wealthy consumers’ rapidly diminishing attention span,

Large multinational organizations, make substantial investments in order to align themselves and their products with celebrity endorsers with the fact that they will (a) draw attention to the endorsed products and (b) transfer image values to these products by virtue of their celebrity profile and engaging attributes, these virtues of belief accompanying the celebrity endorser have been well researched. Celebrity endorsers are not only able to create and maintain attention, but may also deliver the right message in a limited amount of space and time, and achieve high recall rates for marketing messages in today’s highly cluttered Environment.

Celebrity Performance: The level of achievement a celebrity attains in their life.

Celebrity Credibility: Can the celebrity be trusted as a credible source of information about a product?

Celebrity Expertise: Does the celebrity have experience in this area?

Celebrity Trustworthiness: The degree of confidence consumers place in a celebrity.

Celebrity Attractiveness: Is the source physically attractive?

Celebrity Familiarity and Likeability: Do consumers recognize the celebrity? Celebrity/Product Fit: Does it make sense for the celebrity to endorse the product or brand?

• Experience of use: This encapsulates familiarity and proven reliability.

• User associations: Brands acquire images from the type of people who are seen using them. Images of prestige or success are imbibed when brands are associated with glamorous personalities.

• Belief in efficiency: Ranking from consumer associations, newspaper editorials etc.

• Brand appearance: Design of brand offers clues to quality and affects preferences.

• Manufacturer’s name & reputation: A prominent brand name transfers positive associations

• Celebrity—Target audience match is explicit and profound in incarnating user associations among the above-mentioned points.

• Celebrity associated values.

• Considerate Costs of acquiring the celebrity.

• Celebrity—Product match.

• Celebrity popularity. Chosen celebs are known the world over.

• Celebrity availability. Readily available.

• Celebrity physical attractiveness. They have the style for all occasion and are elegant.

• Celebrity credibility. They are a surety and will stand the test of time.

• Celebrity as a brand user. Patriotism.

• Celebrity profession. Music and art.

Brands have been leveraging celebrity appeal for a long time. Across categories, whether in products or services, more and more brands are banking on the mass appeal of celebrities. As soon as a new face ascends the popularity charts, advertisers queue up to have it splashed all over. The accruement of celebrity endorsements can be justified by the following advantages that are bestowed on the overall brand:

Establishment of Credibility: Approval of a brand by a star fosters a sense of trust for that brand among the target audience- this is especially true in case of new products. CREATES brand awareness in a market, that does not even know the brand.

Ensured Attention: Celebrities ensure attention of the target group by breaking the clutter of advertisements and making the ad and the brand more noticeable.

PR coverage : is another reason for using celebrities. Managers perceive celebrities as topical, which create high PR coverage. They do not only appear in advertisements, but also in product launching and PR events. Indeed, celebrity-company marriages are covered by most media from television to newspapers.

Higher degree of recall: People tend to commensurate the personalities of the celebrity with the brand thereby increasing the recall value.

Associative Benefit: A celebrity’s preference for a brand gives out a persuasive message - because the celebrity is benefiting from the brand, the consumer will also benefit.

Mitigating a tarnished image: They restore the consumer's confidence in brands.

Psychographic Connect: Celebrities are loved and adored by their fans and advertisers use stars to capitalize on these feelings to sway the fans towards their brand.

Demographic Connect: Different stars appeal differently to various demographic segments (age, gender, class, geography etc.).

Mass Appeal: Some stars have a universal appeal and therefore prove to be a good bet to generate interest among the masses.

Rejuvenating a stagnant brand: With the objective of infusing fresh life into the stagnant brand or products. Celebrity endorsement can sometimes compensate for lack of innovative ideas.

Digital Marketing

Search engine optimization, online advertising, email, mobile, apps and social media integration

Great Content for SEO

Website Marketing

Email Marketing
Social Media
Email Database

Facebook, Twitter, Instagram,


Pricing Concept & Creative


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Social media and Emails can be utilized to drive traffic to your website.

Should put social share plugin in every post of your blog. Social share plugin can make your readers easily share the articles to their friends/followers.
Email Marketing. E-mail remains a significantly effective way to acquire customers. That’s because 95 percent of all

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consumers still use e-mail daily.

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MARKETING SOLUTIONS Tweeterest Digital 15

• Resource requirements:

• Adverts montage

• Billboards

• Organized events

• Photo shoot

• Endorsement period/duration

• Territory

• Premium/Endorsement fees

• Merchandize

• Use of artist works

• Artiste wardrobe

• Product launch

• Press conference etc.

• Image use

• Registration Stations/Booth

Please be informed that the proposed cost for this celebrity marketing is highly affordable and will be sent ASAP.



We look forward to a mutually beneficial business working relationship with you.

We hope to hear from you in good time, as time is of the essence.

for further enquiries and discussions

Tweeterest Digital ENTERTAINMENT

This email address is being protected from spambots. You need JavaScript enabled to view it. +2348064950565

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