WILL ADS.TXT HELP OR HURT WEBSITE AD EARNINGS?
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Ads.txt is an increasingly popular file that publishers are adding to their websites. It is a means of preventing domain-spoofing and eliminating ad inventory fraud across the online ad ecosystem. Adding an Ads.txt file has the theoretical ability to both harm and improve your website’s ad earnings. However, it could be more likely that it simply provides a neutral effect.
Ads.txt is an increasingly popular file that publishers are adding to their websites. It is a means of preventing domain-spoofing and eliminating ad inventory fraud across the online ad ecosystem. Adding an Ads.txt file has the theoretical ability to both harm and improve your website’s ad earnings. However, it could be more likely that it simply provides a neutral effect.